Strategy 360°
Brand positioning, commercial planning and a connected point of view across every customer touchpoint.
Brand & marketing
advisory.
Independent consultancy for hospitality, luxury and lifestyle businesses — bringing senior direction, clear positioning and hands-on execution to every stage of growth.
What I take
off your desk.
Senior thinking and hands-on direction, shaped around what the business actually needs.
Creative Direction for Brand and Social
Identity systems, channel strategy and editorial direction that keep the brand consistent without becoming formulaic.
Marketing Advisory
I join your business as senior marketing support — auditing the department, fixing the bottleneck and building the plan your team can run.
Partnerships & Growth
Commercialising venues as event spaces and tying the brand to bigger entities — airports, government, hotels.
Events & Experiences
Concept, partnership, programming and production direction for experiences built to earn attention and drive revenue.
Website Design
Strategic, editorial websites that translate a brand into a clear digital experience and a stronger route to enquiry.
Agency &
Client side.
Selected projects across hospitality, food, culture and lifestyle.
10 years shaping brands from the inside — across global agencies, hospitality groups and more than sixty client businesses in Dubai, Beirut and London.
Mohamad Al Amine Ballout brings strategy, 360° brand direction and operator-side discipline together — from positioning and partnerships to social, events and digital experiences that move the business.